Having several opportunities to capture user emails on your website is definitely an important design feature to think about. Once you have their email, you can continue marketing to them, serving them with special offers, important updates, and ultimately staying top of mind. For most real estate brands, providing an incentive for signing up for emails will result in the highest subscription rates. Whether is a promise of the latest industry news, or a truly valuable and relevant newsletter, if customers know they can expect something of value in their mailbox, they’ll be likely to sign up.