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Field Guide to Instagram for REALTORS®

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Field Guide to Instagram for REALTORS®

(Updated June 2016)

Instagram is a fun photosharing app and website. Learn the basics and benefits of Instagram and best ways to improve your real estate marketing in this Field Guide. (A. Siudzinski, Senior Information Specialist)


photo: Zenspa1 on flickr

What Is Instagram?

Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever. We’re building Instagram to allow you to experience moments in your friends’ lives through pictures as they happen. We imagine a world more connected through photos.

Source: Instagram

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Instagram Basics

Instagram Help Center—Creating an Account and User Name, (Instagram, n.d.).

Here’s What Instagram’s Business Profiles Will Look Like, (Inverse, May 5, 2016).

Instagram Is Selling a New Type of Video Ad, (RE/code, May 3, 2016).

#37 How To: Increase Your Instagram Engagement & Followers, (Creation Agency, March 22, 2016).

6 Instagram Tools to Improve Your Marketing, (Business 2 Community, March 10, 2016).

5 Instagram Tips From Mercedes-Benz, Which Gets Superb Engagement on the Platform, (Adweek, March 8, 2016). E

How to Build an Instagram Following From Scratch, (Digital Diva Blog, Dec. 3, 2015).

Instagram and Real Estate

A Snapshot of Instagram Marketing, (REALTOR® Magazine, Feb. 2016).

The 411 on Real Estate Advertising on Instagram and Snapchat, (New Media 4 Agents, Jan. 13, 2016).

Instagram for Real Estate: 20 of the Best-run Agent Accounts, (Placester, Jan. 7, 2016).

How to Create Instagram Ads for Real Estate, (Social Agent Today, Oct. 21, 2015).

Five Ways to Grow Your Real Estate Business Through Instagram, (RIS Media, Oct. 1, 2015).

Real Estate Ads Target Instagram, Snapchat, (REALTOR® Magazine Daily Real Estate News, Sept. 22, 2015).

Insta-sale: REALTORS® Using Instagram, (Lohud, Sept. 17, 2015).

Instagram for Real Estate Pros: A How-to Guide, (Zurple, July 8, 2015).

eBooks & Other Resources

The following eBooks and digital audiobooks are available to NAR members:

Instagram for Beginners, (Kindle Book, OverDrive Read, EPUB eBook, PDF eBook)

Quickly Dominate Social Media Marketing, (Kindle, OverDrive Read, EPUB eBook)

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Facebook for REALTORS®

Field Guide to Pinterest for REALTORS®

Field Guide to Twitter

Field Guide to Using Privacy & Security Features in Social Media

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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.